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Date: 2012-05-16
Technology News:
Company News:
Content Insider 228 - NAB Wrap
Content Anywhere, Anytime Needs to be Monetized, Saved
NAB is the second most popular event for us to attend because we like to see how prehistoric our years in TV were compared to today and it's like light years. This year we're way beyond pushing stuff to the tube. The content people are sending stuff to everything. We know that's not a brilliant observation but what literally blows us away is how the industry is now able to do it so precisely to your mobile device, in the right format, even at the right time and BAM!!! With the right ads around it that are of most interest to you. It is so elegant. Oh sure they're not exactly certain what your threshold of pain will be for the volume of ads but they're working on that. Oh and NAB was cloudy too. We're going to have to revisit this again...shortly but for now...

Which OS Should You Target?
The good news is that a majority of mobile users own a smartphone. The bad news? They`re using a half-dozen different operating systems. Here, a veteran analyst explains what to consider.

Using the Cloud to Streamline Development
The option of hosting your mobile apps server side in the cloud could help streamline your development. Heres how.



Content Insider 227 - Horizontal Marketing
Social Media Programs Are Too Important for One Department
A friend voiced the need for Best Buy to go outside to find a new boss but he was countered with "they need someone who knows what's going on." Maybe he's right, maybe they're right but whomever the board selects he/she will probably be a specialist in turn-arounds. That's what's wrong with most marketing organizations - specialists in print, online, video ads; specialists in research, sales support, tradeshows; specialists in Facebook, Twitter, media relations, crisis management. A whole bunch of silos. They don't talk to each other, they don't talk to the customer. Gee maybe that's the problem! Let's get over ourselves, our titles, our areas of authority and focus on reaching out to, touching, working with customers because that's what we're in business for...aren't we?

Why Cloud-Based Business Services Make Sense for Small Business
For the SMB community, the cloud forecast got a bit murkier recently with the debut of Google Drive. Now that one of the worlds tech giants has added yet another option to the expanding cloud universe, businesses have to be wondering whats next?and how to make sense of it all. Where is the cloud headed? And how to navigate all the alternatives for best business advantage?

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