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Date: 2012-05-10
Technology News:
Company News:
Which OS Should You Target?
The good news is that a majority of mobile users own a smartphone. The bad news? They`re using a half-dozen different operating systems. Here, a veteran analyst explains what to consider.

Using the Cloud to Streamline Development
The option of hosting your mobile apps server side in the cloud could help streamline your development. Heres how.

Content Insider 227 - Horizontal Marketing
Social Media Programs Are Too Important for One Department
A friend voiced the need for Best Buy to go outside to find a new boss but he was countered with "they need someone who knows what's going on." Maybe he's right, maybe they're right but whomever the board selects he/she will probably be a specialist in turn-arounds. That's what's wrong with most marketing organizations - specialists in print, online, video ads; specialists in research, sales support, tradeshows; specialists in Facebook, Twitter, media relations, crisis management. A whole bunch of silos. They don't talk to each other, they don't talk to the customer. Gee maybe that's the problem! Let's get over ourselves, our titles, our areas of authority and focus on reaching out to, touching, working with customers because that's what we're in business for...aren't we?

Why Cloud-Based Business Services Make Sense for Small Business
For the SMB community, the cloud forecast got a bit murkier recently with the debut of Google Drive. Now that one of the world’s tech giants has added yet another option to the expanding cloud universe, businesses have to be wondering what’s next—and how to make sense of it all. Where is the cloud headed? And how to navigate all the alternatives for best business advantage?

Pricing Strategies for Your App
Premium app prices vary widely, from 99 cents to $999.99. Pricing your app correctly is key for turning it into a viable business. Heres what to consider.


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