Industry veteran formerly at SAP Labs brings established track record
and expertise to spearhead global marketing and strategic partnership
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Interana,
maker of the world’s most advanced solution for product analytics in a
GDPR era, today announced Scott
Leatherman as its chief marketing officer reporting to CEO Greg
Smirin. Scott will oversee customer and partner growth as the company
expands to meet the growing demand for actionable insights with speed,
scalability and ease of use.
Scott joins Interana as it is actively hiring in support, sales,
engineering and marketing roles to meet a goal of 20% employee growth.
Additional key hires and promotions include Amy Zhang, VP of finance and
operations, Zivago Lee, director of dev ops and support engineering,
Anca Mosoiu, director of professional services, Tamara Reyda, director
of front-end engineering, and new hires Jane Funk, VP of people
operations, and Mathew McCulloch, senior director sales operations.
“Scott’s world-class skills and experience are already scaling the
Interana go-to-market strategy and championing our customers,” said Greg
Smirin, CEO of Interana. “Scott’s superpower to quickly understand
market needs while spinning up dynamic programs and partnerships will
not only shape Interana, but the growing behavioral analytics market at
Known for his full-stack marketing approach, inspirational leadership
and a strong commitment to corporate social responsibility, Scott brings
more than 20 years of technology marketing and executive operations
experience to Interana. Previously, he served in a number of senior
leadership roles at SAP, most recently as global vice president of
marketing for SAP Labs, the company’s innovation engine.
“The customer journey is changing faster than ever before and the
diversity of customer personas and commerce paths requires granular
insights about customer behavior in seconds – not days or weeks,” said
Leatherman. “With Interana, you can start with just an idea – no matter
how vague – and continually distill it down with a series of questions,
all in real time, disrupting everything we’ve known about business
analytics for the last two decades.”
During his career at SAP, Scott led the go-to-market strategy for SAP
HANA, a market disrupting in-memory database, built the first SAP HANA
Marketplace and launched the “Powered by HANA” program. As COO of SAP
Labs North America, he oversaw more than 4,000 Silicon Valley
employees with a focus on innovation and strategic partnerships, and was
instrumental in raising SAP’s employer of choice standings to sixth in
the Bay Area in Fortune’s
2018 Best Places to Work. Scott was recently recognized by
the Silicon Valley Business Journal with the “Community Impact
Individual Champion Award” at its annual corporate philanthropy event.
His community work has also been recognized this year by The Family
Giving Tree and Second Harvest Food Bank.
Based in Silicon Valley, and founded by the
team that built the technology Facebook uses internally to understand
the behavior of its 2 billion users, Interana provides the world’s most
advanced enterprise platform for product analytics and behavioral
analysis in a GDPR era. Used by companies such as Microsoft, Comcast,
Goodyear, Uber, Sonos, Bleacher Report and many others, Interana V3 is
the only solution that allows business users to analyze trillions of
data points, iteratively and in real time, to go beyond the static
reports and dashboards of traditional BI and analytics tools, and
surface business insights that would otherwise remain hidden. For more
information, please visit us at www.interana.com,
or on Facebook, Twitter, or LinkedIn as @InteranaCorp.