The report states that CCCM enables a shift from campaign centric to
customer centric marketing interactions
SANTA CLARA, Calif.–(BUSINESS WIRE)–#AI–Manthan, a leading AI and Analytics solutions provider, announced that
marketing platform has been cited in Forrester’s Now Tech: Cross
Channel Campaign Management (CCCM), Q2 2019. Forrester defines CCCM
as Enterprise marketing technology that supports customer data
management, analytics, segmentation, and workflow tools for designing,
executing, and measuring campaigns for digital and offline channels.
Manthan is listed as a vendor under the independent marketing platform
segment. As per Forrester, “These vendors offer compelling alternatives
for marketers looking for best-of-breed CCCM solutions to complement
their EMT ecosystems.”
Several consumer facing businesses including supermarkets, fashion &
speciality brands, restaurant chains and multi-brand conglomerates count
on Manthan as they move towards customer-centric marketing. Stitching
together offline and online customer data is a crucial foundational
step, that allows marketers decode customer journeys and surface
valuable insights. They can then seamlessly orchestrate
omnichannel campaigns, and interact with customers at opportune
“As a marketer, I can relate to the challenges associated with managing
different systems of record, insight and engagement. An end-to-end
customer marketing platform simplifies the life of a marketer, while
bringing science and predictability to the art of customer engagement,”
Bhavna Sachar, Senior Manager, Marketing at Manthan.
“It’s easy to be forgotten in a noisy marketplace, and I am a proponent
of using multiple channels. However, out-of-context marketing does more
harm than good to a brand, and analytics is how businesses can stay
relevant to the customer,” Varij Saurabh, VP Products at Manthan.
Manthan caters to the evolving requirements of marketers, and its
solutions are designed not just to complement existing infrastructure,
but also meet their future needs, in terms of scale, ecosystem and
Manthan is a leading cloud analytics
company pioneering applications for consumer-facing businesses. Manthan
excels in the application of decision sciences and AI; its suite of
products has been recognized for enabling the shortest path to profit.
Manthan’s products use machine intelligence to process decision contexts
and respond automatically with actions. Headquartered in Bangalore with
offices in Santa Clara, Dubai, Mexico City, Singapore and Manila,
Manthan’s footprint spans 22 countries.