Digital marketing leaders, from AccuWeather to Zillow, will discuss
the future of customer engagement (CX) and its critical role in building
customer relationships and brand value
PORTLAND, Ore.–(BUSINESS WIRE)–Customer engagement company Airship
today announced May and June dates and locations for its 2019
Customer Engagement Forum, a year-long global event series. These
interactive sessions feature leaders from many of the world’s leading
brands discussing their plans and practices for customer engagement (CX)
in a digital world — arming marketers with proven strategies, research
and techniques to connect with customers in smarter, faster, and more
Dubbed ELEVATE, the educational series will kick-off in Santa
Monica on May 21, 2019 and San
Francisco on May 30, 2019. In June, the forum series will come to Paris,
Seats are limited; those interested in attending should reserve their
spot using the city-specific links above. Additional cities and dates
will be announced later this year.
Featuring a unique collection of speakers in each city, the series will
focus on the growing focus on customer experience (CX) as the key driver
of many companies’ growth and competitive strategies. Among topics such
as CX best practices and innovation, the program will also include a
discussion of building a business case for the value of better customer
According to Gartner, “Today, slightly more than two-thirds of marketers
responsible for CX say their companies compete on the basis of CX. In
two years, this expectation rises even further, with 81% of respondents
anticipating their companies will do so.” (Gartner, Customer Experience
in Marketing Survey 2017: Greater Expectations, Greater Challenges,
Augie Ray, Jane-Anne Mennella, Simon Yates, Refreshed April 9, 2019,
Published 5 October 2017).
Customer Engagement Forum attendees will gain a sharper understanding of
what’s at stake when it comes to getting customer engagement right —
learning about the CX trends experts are watching, as well as the CX
tech stack and common team structures. Beyond a notebook full of ideas
to leapfrog the competition and crush their KPIs, attendees will gain
stats to build a business case for the value of better CX to grow their
budgets and their careers.
“Forrester analyzed the correlation between CX quality and revenue
growth for companies in five industries … companies with superior CX
grew revenues five times faster on average than their competitors with
inferior CX. And this is a global phenomenon” (Forrester Research, Inc.,
“Improving CX Through Business Discipline Drives Growth,” June 19, 2017;
Updated March 26, 2018).
Companies speaking at Customer Engagement Forum events include
AccuWeather, AMC Theatres, Expensify, Footlocker, France TV, GSN Games,
Tribune Publishing, Turner Sports and Zillow, with more to come.
“Today’s fastest-growing brands separate themselves from the pack by
providing unique experiences that deliver surprising convenience and
delight to their customers,” said Mike Stone, SVP of Marketing, Airship.
“The Airship Customer Engagement Forum provides marketers an incredible
opportunity to learn successful CX strategies from leading brands, as
well as the programs and tactics to put them into place.”
For more information on Airship’s Customer Engagement Forum 2019, or to
register, please visit forum.airship.com.
Marketing and digital experience teams at thousands
of the world’s most admired companies rely on Airship’s Customer
Engagement Platform to create deeper connections with customers by
delivering incredibly relevant, orchestrated messages on any channel.
Founded in 2009 as a pioneer in push notifications, Airship now gives
brands the user-level data, engagement channels, AI orchestration and
services they need to deliver push notifications, emails, SMS, in-app
messages, mobile wallet cards and more to exactly the right person in
exactly the right moment — building trust, boosting engagement, driving
action and growing value.
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