Wayfair Unveils Top Housewares Trends Sweeping Through Kitchens Across the U.S.

BOSTON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/search?q=%24W&src=ctag” target=”_blank”gt;$Wlt;/agt; lt;a href=”https://twitter.com/hashtag/Wayfair?src=hash” target=”_blank”gt;#Wayfairlt;/agt;–Wayfair Inc. (NYSE:W), one of the world’s largest online destinations
for the home, today unveiled the top Housewares trends as consumers shop
the company’s growing selection across tabletop, small electrics,
appliances and more. With thousands of options from leading brands
spanning All-Clad, Cuisinart, Keurig, Wüsthof, Zwilling J.A., Henckels,
Pyrex, Rachael Ray as well as Wayfair Basics, Wayfair data sheds light
on how consumers are enhancing their kitchens with the most popular
Housewares products.


Tapping into the Wayfair
Registry
1 as well as thousands of searches2
across Wayfair.com, Wayfair uncovered the following Housewares trends
taking shape in 2019:

  • Healthy and Homemade – Wayfair customers continue to gravitate
    toward products and appliances that promote a healthy lifestyle. Juicers
    are more popular than ever with searches up 82 percent over last year
    as the celery juice trend takes Instagram by storm. Consumers are also
    experimenting with new and innovative cooking styles. In fact, air
    fryers
    and multi-functional appliances are quickly becoming a
    kitchen staple with searches up over 30 percent.
  • Restaurant Quality at Home – Consumers are looking for new ways
    to bring a more professional touch to their very own recipes. With
    searches for sous-vide
    slow cookers
    up 54 percent year over year, consumers are
    increasingly experimenting with techniques traditionally reserved for
    high-end restaurants at home.
  • Wedding Bells Signal Pastels KitchenAid
    Mixers
    continue to be a wedding gift staple as the brand’s Artisan
    Stand Mixer
    tops the list as the product most registered for in
    the shade “Aqua Sky.” Pastel themes are also surfacing across other
    registries as couples embrace retro looks for new appliances. The most
    popular color for the SMEG
    50s Style 4 Slice Toaster
    is “Pastel Blue,” while “Cream” tops the
    list for its 50s
    Style Stand Mixer
    . “Pastel Green” is also a favored hue for the
    brand’s 50s
    Style Blender 2 Slice Toaster
    .
  • Homebrewed – Specialty drinks are brewing in today’s kitchens
    as shoppers seek machines that can serve their favorite caffeinated
    beverages without having to wait in line. Cold-brew
    searches are up 50 percent while searches for coffee
    makers
    and espresso
    makers
    have more than doubled. Pour-over
    coffee makers
    are also more popular than ever with searches up 82
    percent.
  • Parties that Pop – Novelty products are stepping into the
    spotlight as consumers look for items that provide a fun focal point
    for guests when entertaining. Searches for popcorn
    machines
    alone have grown by 41 percent and items such as cotton
    candy machines
    and soft
    serve ice cream makers
    are also increasing in popularity.

“Our customers are continuously searching for new ideas and inspiration
for their housewares collections throughout the year,” noted Ryan
Gilchrist, general manager of Housewares at Wayfair. “As we continuously
expand our offering to deliver the best possible shopping experience for
the home, we are also focused on creating an interactive hub for
Housewares brands by bringing products to life in new and innovative
ways. From rich media and video to enhanced product pages, we want to
make it as quick and easy as possible for shoppers to find the
information they need to be confident in their purchase every time.”

In addition to growing its vast Housewares selection, Wayfair has also
expanded its variety of Specialty
Shops
. Customers can visualize unique table setting combinations
with the Mix
‘n’ Match Fiestaware
tool and visit Wine
& Cheese
, Hostess
and Mug
Shops to find items that fit their needs. Wayfair also offers even more
value through its 3
for $30 Shop
and newly-launched 3
for $50 Shop
, which lets customers mix and match items from a wide
selection for one low price with free, two-day delivery.

Wayfair has also enhanced its wedding Registry.
In addition to exploring Ideas
and Advice
for inspiration, couples can take advantage of helpful
tools such as the Registry Checklist
and the newly launched Gift
Tracker
, which lets registrants know when they have received a gift
and allows them to easily download guest information, making ‘thank you
note’ writing easier than ever.

Methodology:
1Based on year-over-year growth of
search terms on Wayfair.com (January 2019 vs. January 2018).
2
Based on the most popular items and colors added to Wayfair Registries
in 2018.

About Wayfair
Wayfair believes
everyone should live in a home they love. Through technology and
innovation, Wayfair makes it possible for shoppers to quickly and easily
find exactly what they want from a selection of more than 14 million
items across home furnishings, décor, home improvement, housewares and
more. Committed to delighting its customers every step of the
way, Wayfair is reinventing the way people shop for their homes – from
product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair – Everything home for every budget.
  • Joss & Main – Stylish designs to discover daily.
  • AllModern – The best of modern, priced for real life.
  • Birch Lane – Classic home. Comfortable cost.
  • Perigold – The widest-ever selection of luxury home furnishings.

Wayfair generated $6.8 billion in net revenue for full year 2018.
Headquartered in Boston, Massachusetts with operations throughout North
America and Europe, the company employs more than 12,100 people.

Contacts

Media Relations Contact:
Susan Frechette, 617-502-7066
PR@wayfair.com

Investor Relations Contact:
Joe Wilson
IR@wayfair.com

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