Esteemed British media newsbrands implement automated video creation,
pioneering IoT devices’ transition from audio to visual
NEW YORK–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/amazon?src=hash” target=”_blank”gt;#amazonlt;/agt;–Wibbitz,
the leading automated video creation company, today announced that it
has partnered with Mail Plus, the digital subscription-based edition of
the Daily Mail and The Mail on Sunday, Britain’s most influential daily
newspapers. This partnership brings the power of quick and quality video
creation into the Mail Plus editorial team’s workflow.
Mail Plus values innovation and exploring new media which is why it was
chosen as a launch partner for Amazon’s suite of smart assistants and
devices including the Echo Show. As one of the first few newsbrands to
launch an Alexa Skill for the Echo Show, Mail Plus recognized the need
to incorporate video content in order to engage users of these devices.
The partnership with Wibbitz enables editors on the Daily Mail team with
no previous video experience to create quality news video in minutes,
increasing their capacity to produce content for the Mail Plus app and
mobile site and the Daily
Mail Skills for Amazon Echo Show.
Mail Plus is an early innovator on Alexa. When the need for visuals
became apparent with the Amazon Echo Show, the team faced challenges in
producing video content during the daily news cycle.
After adopting Wibbitz’s streamlined platform, the Mail Plus team was
able to publish high-quality video content through collaboration across
the team. Editors can now input stories into the Wibbitz platform. They
can add media from an expansive library of fully-licensed videos,
images, and gifs, and optimize video formats for mobile devices and the
Amazon Echo Show. Since implementing the Wibbitz platform, Mail Plus has
established a video-centric news experience for its subscribers by
allowing editors to become video creators.
As well as news videos, the Mail Plus team also leverages the Wibbitz
platform to create recipe videos for its Mail
Recipes Skill on Amazon Echo Show. Subscribers can now enjoy a
hands-free experience with the ability to listen, watch and cook all in
“Our mission is to provide our subscribers with an optimal news
experience whenever they want, wherever they want. This drives us to
experiment with new channels and produce content people connect with,”
said Simon Regan-Edwards, Production Director, Mail Plus. “Within days
of integrating Wibbitz into our newsroom’s daily workflow, our editors,
with or without video experience, were able to easily produce quality
video. It has played a significant part in establishing a solid
foundation for our success with mobile apps and Amazon Alexa devices.”
“Daily Mail and The Mail on Sunday are undeniably a driving force behind
the uptick in publishers’ integration of smart assistants and IoT
devices into their editorial and distribution strategies,” said Zohar
Dayan, CEO and Co-founder of Wibbitz. “We are proud to partner with
these innovative newsbrands and provide a video creation solution to
their digital subscribers that supports their vision of creating a
visually engaging, voice-powered, user experience for its mobile and IoT
devices users. We look forward to expanding the partnership on a larger
scale and equipping more teams with the ability to produce compelling
visual stories with automation.”
Wibbitz is an automated video creation platform that empowers
professional storytellers at the world’s leading publishers and brands.
The platform leverages patented AI technology to simplify video
production processes, helping content creators quickly and easily
produce beautiful videos for every platform and channel. Creators have
access to personalized video templates, intuitive editing tools, a team
of in-house experts, and millions of licensed photos, videos, and
soundtracks to ensure that each video captures their unique brand voice.
Wibbitz supports video creation for over 600 partners, including
Bloomberg, Reuters, Conde Nast, Hearst, TripAdvisor, and Birchbox.
Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv,
Paris, and London. For more information, visit www.wibbitz.com
and follow @wibbitz.
About Mail Plus
Mail Plus is the digital subscription-based edition of the Daily Mail
and The Mail on Sunday. Accessible anytime, anywhere, seven days a week,
Mail Plus members can read the paper as it appears in print delivered to
their tablet, phone and computer. Members can watch videos and browse
breathtaking photos. Members can listen to the audio edition and the
classical album collection, plus play amazing interactive puzzles.
Finally, Mail Plus now offers even more with the launch of Health Plus
in January 2019.