Accenture Interactive Operations Expands Leadership Team with Addition of Two Seasoned Industry Executives

Caspar Schlickum to lead Asia Pacific region; Peter Kolster Hansen to
lead Next-Generation Content Services

NEW YORK & SINGAPORE–(BUSINESS WIRE)–Accenture (NYSE: ACN) has expanded the worldwide leadership team of Accenture
Interactive Operations
with the hiring of Caspar Schlickum as
regional managing director for Asia Pacific (APAC) and Peter Kolster
Hansen as managing director and worldwide lead for Next-Generation
Content Services
.


Both will play a critical role in differentiating Accenture Interactive
Operations’ product and service offerings to help clients reinvent the
way they activate, operate and scale marketing programs to drive
superior business outcomes and measurable performance.

Based in Singapore, Schlickum will be responsible for leading Accenture
Interactive Operations in the APAC region. He brings to Accenture 17
years of leadership and business development experience with start-ups
and established business clients. Schlickum joins Accenture from WPP,
where he most recently served as CEO of Wunderman APAC and was EMEA CEO
and co-founder of Xaxis, WPP’s data and technology-driven media
business. Prior to WPP, Schlickum worked in Deutsche Bank’s investment
banking division.

Based in New York, Hansen will be responsible for Accenture’s
data-driven approach to dynamic content creation and customization
across multiple touch points and creative services activation. This
includes tighter integration with artificial intelligence (AI) and
machine-learning technologies to power the effectiveness of Accenture’s
programmatic, digital marketing and ecommerce offerings. Hansen joins
Accenture from Adobe, where he served as the global head of creative
agency partnerships for its Creative Cloud business.

“Caspar’s appointment gives clients a trusted partner to deliver on
their growth agenda by leveraging opportunities in the region. Peter’s
appointment provides clients with an expert to ensure the integrated
deployment of multi-channel content creation,” said Nikki Mendonça,
global president of Accenture Interactive Operations. “With analytics,
automation and applied intelligence as the new competitive advantage, we
can now activate a cost-effective hub-and-spoke marketing operating
model for the world’s most notable brands.”

Schlickum said, “In today’s highly interconnected world, marketers need
a partner that can deliver consistent world-class execution, bring
together content and drive commerce. Accenture has the expertise and
relationships across operations, technology and experience design to
help our clients achieve their business objectives. I’m excited about
the opportunity to help clients in APAC rapidly deploy solutions that
reinvent the legacy marketing supply chain.”

Hansen said, “For sustained growth, brands need to connect with their
customers on an individual level. Only Accenture Interactive Operations
can offer a model for marketing engines on a global scale, powered by AI
and machine learning, that are bespoke to each client’s brand needs. We
can now hyper-personalize every piece of the millions of versions of
content needed across multiple channels for more effective
desire-building awareness and commerce transactions.”

Today’s announcement arrives on the heels of Accenture’s release of its
new flagship SynOps
for Marketing
human-machine operating “engine” that optimizes the
synergy of data, applied intelligence, digital technologies and talent
to help organizations transform business operations, create exceptional
user experiences and deliver results previously unimaginable.

With expertise in more than 20 industries and 45 languages, Accenture
Interactive Operations is the global marketing managed services arm of Accenture
Interactive
. Fully leveraging automation, analytics and AI across
all consumer touchpoints, Accenture Interactive Operations creates
solutions with speed, scale and agility to help clients achieve a step
change in marketing-led growth.

About Accenture

Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 469,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.

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Contacts

Mylissa Tsai
Accenture
+1 917 452-9729
mylissa.tsai@accenture.com

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