LOS ANGELES–(BUSINESS WIRE)–Movio,
a Vista Group company, the global leader in cinema marketing data
analytics with a global database of over 100 million moviegoers, 750
million behavioral and transactional records, and more than 5,000 movie
titles, today released its research analysis of the 2019 Academy Award®
“Best Picture” nominated film audiences entitled An
Evolution of the Oscar® Audience.
In light of efforts by The Academy of Motion Picture Arts and Sciences
to increase diversity among its members and the films it honors, Movio
was interested in how that increased diversity was reflected in the
audiences for the Best Picture nominees. In order to analyze this, Movio
aggregated together the audiences for all films nominated for “Best
Picture” Oscars® for the past several years to see how the audience
demographics for nominated titles have changed over time. The data
results indicate that the audience attending films nominated for Best
Picture in 2019 represent the youngest and most racially diverse Best
Picture audience over the past several years.
2019 Best Picture nominated films are: Black Panther,
BlacKkKlansman, Bohemian Rhapsody, The Favourite, Green Book, Roma, A
Star is Born, and Vice. Highlights include:
The audience attending films nominated for Best Picture 2019
represents the youngest and most racially diverse Best Picture
audience over the past several years.
Caucasian moviegoers have gone from 72% of the audience for the 2016
nominees to 64% for the 2019 nominees.
African American attendance has risen by 75% to 14% of total audience
in 2019, from 8% in 2016
In 2016, 49% of the audience that attended the nominated films was 50
or older. Over the past three years that percentage has declined to
35% for the 2019 nominees.
Prior to 2019, child tickets accounted for between 1-2% of tickets
sold among all tickets for Oscar® nominated titles. This year child
tickets are roughly 5% of tickets sold.
To see the entire report, visit Movio HERE.
Movio is the global leader in marketing data analytics and campaign
management solutions, revolutionizing the way the film industry
interacts with moviegoers. With a global database of over 100 million
moviegoers, 750 million behavioral and transactional records, and more
than 5,000 movie titles, Movio supports the world’s most comprehensive
source of moviegoer data. The company’s investment in data science and
machine learning has produced market-leading technologies that redefine
the possibilities of movie marketing. Movio empowers marketers to
connect moviegoers with their ideal movie via online and offline
channels, and link campaign data with actual ticket purchases to close
the loop and measure campaign effectiveness. Movio is a company of Vista
Group International Ltd (NZX & ASX: VGL).
About Vista Group International:
Vista Group International (Vista Group) is a public company, listed on
both the New Zealand and Australian stock exchanges (NZX & ASX: VGL).
The Group provides software and additional technology solutions across
the global film industry. Cinema management software is provided by
Vista Cinema, the core business of the Group. Movio (authority in
moviegoer data analytics), Veezi (cloud-based SaaS software for the
Independent Cinema Market), movieXchange (connecting the movie industry
to simplify the promotion and sale of movie tickets), Maccs (film
distribution software), Numero (box office reporting software for film
distributors and cinemas), Cinema Intelligence (business intelligence
solutions), Powster (creative studio and marketing platform for movie
studios) and Flicks (moviegoer ‘go to’ portal for movie information)
provide an innovative range of complementary products across additional
film industry sectors, from production and distribution, to cinema
exhibition through to the moviegoer experience. Vista Group has offices
located in New Zealand (Auckland HQ), Sydney, Los Angeles, London,
Shanghai, Beijing, Mexico City, South Africa, the Netherlands and